SPTO appoints a China Chief Representative [1]
Wednesday, August 22, 2018 - 12:54. Updated on Wednesday, August 22, 2018 - 13:37.
The South Pacific Tourism Organisation SPTO today, 20 August announced that it has appointed Mr Marcus Lee as the SPTO China Chief Representative.
Marcus is the Chief Executive Officer CEO of Welcome China, a Continental Business and Investment Services Inc.
The CEO of SPTO, Chris Cocker said that the partnership between SPTO and Welcome China will focus on working together to promote and create tourism development opportunities with the China market, in a manner that is both sustainable and will bring economic growth and social benefits to the region.
Marcus Lee said that his vision for the SPTO in China “is to create awareness, increase communication, promote the region, create friendly links and exchanges among its 17 countris to China’s Outbound Travel and Investment markets.”
China has been the fastest growing emerging tourism market globally and for the Pacific. Chinese tourists for the Pacific peaked to 153,119 arrivals in 2015 from 88,915 in 2014, but in 2017 Chinese arrivals to the region dropped to 143,014.